Red Oak was approached by several major shareholders and directors of this Company. They had acquired technology from General Mills and patent rights from Brandeis University to produce frying oils for foodservice operations with cholesterol removed and no unhealthy trans fats. Some initial progress had been made in marketing Appetize shortening to restaurants and bakeries; however, sales results had leveled off and the company’s financial position dwindled to zero. A revitalization plan was developed and implemented. Appetize shortening, re-named to Nextra shortening, is now being used by restaurants, and foodservice operations.
The Company also had a pilot plant installed at the University of Minnesota which demonstrated their technology to produce very stable and pure omega-3 fish oils for food ingredient applications, and possible nutraceutical uses. This fish oil purification system is now being licensed to Hormel for eventual commercial food ingredient applications.